Dan Ariely

What an absolutely fascinating read! The author conducts a series of experiments that are both surprising and illuminating, and he presents the findings in a way that is easy to understand and engage with. He explains how our behaviour is often irrational (even and above all when we think we’re making a rational decision) and how it is influenced by a variety of factors such as our emotions and the way information is presented to us. The book is full of insights and examples that… Read More »Predictably Irrational (by Dan Ariely)